05-30-12 – Groupon Father’s Day Email?

Celebrate the man who gave birth to you...

A co-worker forwarded this email from Groupon to me. At first it seemed Groupon, had just re-used edit from a Mother’s Day promo and replaced all of the pronouns. But if you look at the picture of the man in the promo, you’ll see he is holding his belly and looks pregnant. What a bizarre promo email from Groupon.

Besides being utterly confusing, what was Groupon thinking? Was it some sort of joke, that maybe my co-worker and I missed? Is it a tongue in check sort of deal? Can anyone explain this to me? Am I missing something that is so plainly obvious, that this would make sense for a Father’s day ad campaign?